How to Appear in Google News After the 2025 Update – A Blogger’s Complete Guide

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Introduction: Why the 2025 Google News Update Matters for Bloggers

In an increasingly competitive digital world, appearing in Google News has become a dream for many bloggers. It's a reliable platform that drives targeted traffic, builds authority, and can even lead to monetisation success via Google AdSense. But in March 2025, Google rolled out a major update that changed the game for content creators and publishers alike.

The traditional manual submission method via Publisher Center has been retired. Instead, Google now uses automated systems to detect, analyse, and include eligible content in Google News — without requiring any manual submission or configuration from your end. While this may sound intimidating, the update has actually opened the door for smaller bloggers to compete alongside large publishers, as long as they meet certain quality standards.

This guide outlines five key steps every blogger should follow to increase their chances of being featured in Google News under the new automated system. Whether you're blogging about digital marketing, health, politics, or personal finance — this guide is tailored to help you succeed.

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Step 1: Publish High-Quality, Original, and Authoritative Content

Under the new system, content quality is the single most important factor. Google’s algorithms now automatically assess whether your post is relevant, useful, fresh, and written by someone who has expertise on the topic.

To meet these expectations:

  • Avoid AI-generated or spun content. While AI tools can assist, ensure your posts have a human voice, context, and clarity.
  • Provide in-depth coverage of your topic. Google prefers comprehensive articles over thin content.
  • Cite credible sources where necessary, especially for news, statistics, or case studies.
  • Avoid plagiarism at all costs — Google penalises duplicate content heavily.
  • Maintain a consistent posting schedule to establish authority and trustworthiness.

Tip: Use the E-E-A-T framework: Experience, Expertise, Authoritativeness, and Trust. The more your blog reflects these qualities, the higher the chances of appearing in News.

Step 2: Optimise Your Blog’s Technical SEO and Structure

Even the best content may not rank or appear in Google News if your website isn’t technically sound. In 2025, Core Web Vitals, mobile-friendliness, and clear structure are critical.

Here’s what you must do:

  • Use HTTPS to ensure your blog is secure.
  • Optimise your blog for fast loading speed (ideally under 2.5 seconds).
  • Ensure mobile responsiveness — over 80% of users browse via mobile.
  • Use clean URL structures, like yourdomain.com/how-to-appear-google-news.
  • Add schema markup (especially Article, NewsArticle, and Breadcrumb) to help Google understand your content better.
  • Submit your sitemap to Google Search Console to ensure fast indexing.

Author Bio Section: Each post should have a visible author name with a short bio. Google uses this to determine the credibility and expertise of your content creator.

Step 3: Focus on Newsworthy Topics and Maintain Content Freshness

Google News prioritises content that is:

  • Timely
  • Topical
  • Regionally relevant
  • Trending or unique

Even if you’re not a journalist, you can still create newsworthy content in your niche. For example:

  • A digital marketer can write about the latest SEO trends in 2025.
  • A health blogger can cover recent breakthroughs or government health schemes.
  • A tech writer can report on new AI tools or gadget launches.

In addition:

  • Update old posts regularly. Freshness is a key Google News ranking signal.
  • Include the publication date visibly on your blog.
  • Use relevant headings (H1, H2, H3) to break down content in a structured way.

Step 4: Strengthen Your Blog’s Author and About Pages

Google values transparency and trust. Without an About page or clear author information, your blog is less likely to be trusted by News algorithms.

Ensure you have:

  • An About Us page explaining your blog’s mission, who you are, and why you write.
  • An Author Page/Profile for every writer, showing name, photo, short bio, social links, and optionally, previous articles.
  • A Contact page with a working email or form.
  • Privacy Policy, Terms of Use, and Disclaimer pages – essential for Google AdSense and News credibility.

These steps not only help with News eligibility but are also essential for monetising your blog through AdSense and gaining users' trust.

Step 5: Build Domain Trust and Leverage External Signals

In the current automated Google News system, external signals matter more than ever. Google uses them to evaluate your site’s trustworthiness and authority.

Do the following:

  • Get backlinks from reputable sites in your niche. This could be through guest posts, collaborations, or citations.
  • Encourage social media shares and engagement. Google monitors how users interact with your content across platforms.
  • Avoid clickbait titles. Make sure your headlines are compelling yet accurate.
  • Add internal links to related content on your blog to reduce bounce rate and improve site structure.
  • Focus on user experience — your blog should be easy to navigate, clutter-free, and readable.

If your site is new, it may take 2 to 6 weeks for Google to recognise it as a trusted source. Be patient, stay consistent, and monitor your performance in Google Search Console.

Conclusion: Your Path to Google News Starts with Quality and Consistency

The 2025 update to Google News might seem like a significant shift, but it brings real opportunity for independent bloggers who prioritise quality over gimmicks. Without the barriers of manual submission, the doors are now open for content creators who consistently produce trustworthy, original, and reader-focused posts.

To recap, if you:

  • Write high-quality, original content
  • Optimise your site’s technical health
  • Cover fresh and relevant topics
  • Showcase author credibility and transparency
  • Earn trust through links, structure, and engagement

…then your blog has every chance to appear in Google News and thrive in 2025.

It’s no longer about chasing the algorithm — it’s about aligning with what readers actually want, and Google’s new system is finally reflecting that reality.


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